I was watching a gripping Ted Talk the other day – “My failed mission to find God and what I found instead”. It is by an American of Indian Origin – Anjali Kumar.

She had planned to visit a highly revered Spiritual master and asked people to write in with their innermost desires which she promised to convey to him. She was flooded by mails in which people didn’t ask for loads of money or world peace or even immense power.

The three things people asked for (and in this exact order) were:
1. Health
2. Happiness
3. Love

And what are customers after all if not humans with emotions. Don’t you agree?