Every day, a typical consumer in the west is exposed to over 2000 selling messages! Naturally, it has become a tough task for advertisers to get noticed and to stay memorable.
Here is some advertising that broke the mould and created a wow effect!
What’s common between McDonald’s and the road? The yellow lines of course!
When you are so high up, that people look like fleas!
It need not be Big and Bold. Small and Subtle can be equally effective.
Kitkat has long been at the forefront of innovative advertising. Here they are, taking advantage of the fact that the bench woodwork looks uncannily like their product.
Wonderbra, in case you don’t know is a lingerie brand that sells bust enhancing bras. They created this idea at the metro stations. While the yellow line tells people how far from the track they need to stand, a second yellow line was used to demonstrate that those who use the product need to be even further back.
This was executed in India by a hair care product brand. Eye grabbing, isn’t it?
So what does it need to create such attention grabbing communication, you ask?
It’s simply an ability to use the medium itself. Be it the zebra crossing lines by McDonald’s, the yellow safety lines by Wonderbra, or my favourite – the Frontline flea and tick spray for dogs.
Go ahead, ask your communications agency to be playful and look beyond the obvious.
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