The importance of a brochure has gone up in this digital age. Nothing beats the tactile satisfaction of flipping through a well-designed profile. However, designing a brochure is not as easy as it seems. Many brochure designs make any one (or more) of these basic mistakes. This reduces their visual appeal and therefore effectiveness as a sales or introduction tool:
- An Undefined Purpose and Audience: Before the designer starts putting the content together for a brochure, they should sharply define its purpose and audience. What do they want to achieve with the brochure? Who is the client’s target audience? Understanding these factors can help them determine the layout, content, and design elements that will best communicate the message.
- Complicated Design: A brochure should be easy to read and visually appealing. That’s why, the designer should avoid cluttering the design with too many images or text. It’s best to stick to a simple and clean layout that is easy to navigate. A consistent font and color scheme throughout the brochure creates a cohesive look.
- Low-Quality Images: Images are a crucial part of a brochure’s design. They help to convey the message and create visual interest. Use high-quality images that are relevant to the content of the brochure. Avoid using low-resolution or blurry images, as they can detract from the overall quality of the brochure. And as far as possible, don’t use stock images. It’s best to get photography done by a competent photographer. This will give the brochure an authentic feel.
- Unbalanced Text and Images: While images are essential, the text is equally important. Good designers use headlines and subheadings to break up large blocks of text and make the content easier to read. They also use bullet points to highlight key
information. It’s important to strike a balance between text and images to create a brochure that is visually appealing and informative.
- Little Attention to Colour: Color can evoke emotions and influence the way people perceive your brand. Your designer should use a color scheme that is consistent with your brand identity and appeals to your target audience. Using too many colors can make the brochure look cluttered and confusing.
- The Wrong Paper: So, the design is done. Now is the time to carefully choose the paper. This can make a significant difference in the quality of your brochure. Choose a paper stock that is thick enough to withstand handling but not too heavy that it becomes difficult to fold. Consider using a glossy or matte finish to give the brochure a professional look. Ideally, you should request your printer to send you a paper sample booklet.
- No Call to Action: A brochure’s primary purpose is to encourage the reader to take action. Whether it is to make a purchase, visit your website, or contact your business. So do include a clear call to action in the brochure. Make it easy for the reader to take the desired action by providing contact information or a website URL.
By ensuring that you follow the above rules, you can ensure that your brochure effectively communicates your message, promotes your brand, and encourages the reader to take action. If you’d like to know more about how we at the monks design high impact brochures, do drop a comment on this blogpost.