It’s that time of the year again. When people mass delete the greetings that land up and choke their WhatsApp and other social media.

Are a small company that doesn’t have a small fortune to burn on gifts for your potential customers? Do you wish to increase awareness about your brand of product or service on a shoestring budget this Diwali? Then you simply need to make your Diwali Greeting stand out.

Here are some things you can do:

1. CREATE IMPACT EVEN WITH ZERO BUDGET: Create a 1 minute (or less) video of yourself speaking to the camera in your Diwali finery. You could experiment with the background to reflect what you do or simply keep it festive. This will come across as a sincere greeting straight from the heart. Sure, it might take a bit of trial and error, but the end result could be something to be proud of. Tip: Try and add value to your message, like this one here by Prakash Iyer – a noted author and coach. This will make your message memorable even after Diwali is long gone.
2. DO NOT SEND IT ON DIWALI: Shocked? Surprised? Don’t be. The day of Diwali is the worst day to send your Diwali Greetings. Everyone is busy either with preparing for Diwali or mass deleting the impersonal greetings that they get that day. Send it a day or two before Diwali. Trust me, it still counts. And will be remembered.
3. WHAT NOT TO DO: Do not. I repeat Do NOT turn your Diwali Greeting into an opportunity to hard-sell your company or brand. It goes against the whole intention of festive greetings. You don’t want to be remembered as a sneaky salesman, do you? You can keep your message close to what you do, by all means, like in the video above. But DO NOT SELL.
4. TOOLS YOU CAN USE: The phone in your pocket comes with what you need to add some spit and polish to your video. You can download Viva Video, FilmoraGo or Power Director Video Editor Apps and try your hand at adding music, effects, supers, your logo and some smart editing to your video.

Have fun! And wish you a joyous Diwali!!!