If you are asked that question, what would you say? Apple? Google? Coke? Microsoft? Virgin?
First, let’s look at what is the definition of a brand – it has a logo, it has customers who buy into its philosophy, it has a revenue stream…
The best brand in the world will logically be a brand that has the biggest turnover and profit, has the highest awareness, has a logo that is the most recognised and has customers in all corners of the world.
Still thinking? Let me remove the suspense.
It is the catholic church!
(Scroll up and see how it fits the bill)