Which is the best brand in the world? The answer is shocking!

If you are asked that question, what would you say? Apple? Google? Coke? Microsoft? Virgin?

First, let’s look at what is the definition of a brand – it has a logo, it has customers who buy into its philosophy, it has a revenue stream…

The best brand in the world will logically be a brand that has the biggest turnover and profit, has the highest awareness, has a logo that is the most recognised and has customers in all corners of the world.

Still thinking? Let me remove the suspense.



It is the catholic church!

(Scroll up and see how it fits the bill)


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s