Tidbits on marketing? The latest from the world of design? Trivia to make you sit up and go whoaaa? Insights on consumer behaviour? If you’re looking for all this, you’ve come to the right place.

Selling to the Soul is the blog of Rajesh Madan. He has worked on brands like Tata Tea, Indian Airlines, adidas, HCL Technologies, Discovery Channel, India Today, Maruti Suzuki, Hero Honda to name a few since he plunged into advertising in 1992. By profession a copywriter, he has 8 advertising awards under his belt.

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